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MeL Minute
MeL Minute

DemographicsNow - Now with a Responsive Interface has had a responsive interface since our last redesign in 2014. You may know that concept by the phrase "device agnostic." It means that the website will neatly reconfigure itself for a desktop, a laptop, a tablet, phablet or phone - indeed any device that can display a webpage. We're still working to bring all of the components of into full compliance and we would like to announce that one additional important database is now responsive - DemographicsNow. And we'll let you in on a secret! DemographicsNow is fun.

Check out the mosaic population comparisons for your city, state or zip code to get a glimpse into the personality of your region. You can find these labeled under Demographics. Run a Summary report type with a report named Mosaic Household Summary Chart Report for your area. Are you awash in "Blue Sky Boomers" or what about singles with "Urban Ambition?" Learn about common lifestyle characteristics such as what people like to do with their free time, how they spend disposable income, and how they invest themselves in their communities. DemographicsNow is also great for people looking to set up organizations or interest groups or just learn more about what makes their neighborhoods tick.

DemographicsNow provides researchers and entrepreneurs with comprehensive business and demographic information valuable to assess business viability, create sales leads and marketing mailing lists, complete location analyses and business plans, analyze population trends, find potential sponsors and donors and much more. This versatile database is useful for those who want to start a business as well as those who want to take their established business to the next level. See here for the link to the DemoNow tutorial center.

MeL databases are available to Michigan residents or Michigan library access only.

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